Basic Marketing Plan- Cell Phones Essay Example for Free

Basic Marketing Plan- Cell Phones Essay We are the #1 maker of cell phones in the world and we are also aiming for the top of the nascent mobile Internet market. Our products are divided primarily between three divisions: devices (handheld device manufacturing); services and software (consumer Internet services and products); and markets (supply chains, sales channels, and marketing). Our wireless network products business is operated in partnership with Siemens as Nokia Siemens Networks; the joint venture is the #3 player in the wireless networking equipment market behind Ericsson and Alcatel-Lucent. STRENGTHS AND WEAKNESSES THREATS AND OPPORTUNITIES MARKET STRATEGY Our goal is to re-emerge into the US Market by re-inventing our marketing mix and strategy. The first step will be to revamp our image in the US by altering the current perception of our phones. We need to reposition ourselves in the marketplace as the leader in high quality, contemporary phone devices. When deciding how we would re-invent ourselves we looked at several options. The first option we explored were licensing agreements with other phone manufacturers. We decided not to choose this option because of the strong manufacturing channels we already have in place all across the globe. We also did not want to risk having our name associated with phones that were not of an extremely high quality for fear that this could lower our reputation in the US even more. Another option we evaluated was to enter into a partnership with a DSL phone service provider such as Vonage. We were exploring the option of developing a new break through Voice of IP service but after discussion we deciding this would not allow us to focus on our core products, which are handheld devices. POSITIONING STATEMENT In the US we are currently perceived as a cheap, outdated phone that is only suitable for the very young or the very old. To the Savvy and Technologically inclined consumer we are seem as an overly simplified phone that doesn’t have all of the latest features. Most often the US consumer is not willing to pay top dollar for a Nokia phone so they only get one if it’s given away free with a contract. This perception of us needs to change. We need to reposition ourselves as the world’s leader in handheld cellular devices. We need to expose consumers to our new phones with break through features. We need to bring back consumer confidence so that they believe our phones are stylish, durable, reliable and top quality. We also want consumers to feel as if Nokia is a strong brand name with longevity in the market. We don’t want our phones to be seen as outdated and obsolete so we need to show the US how strong and advanced we are in the RD department. TARGET AUDIENCE In order to reposition our brand in the US Marketplace we will focus on three specific target audiences. The first being Young Adults aged 17 to 24 and the next being business professionals aged 25 to 40.We will attract men and women alike with various elements that should appeal to both sexes. Our goal will be to launch 2 different campaigns that will gain attention from people in these age groups but from a diverse range of racial backgrounds. The campaigns will be launched nationwide and will focus on showing Nokia in more of an American light with and American attitude. We will go after high school and college students who are interested in having the newest and coolest phone on the market. They will be from an upper class background and influenced by the hot new trends in the fashion, music and technology industries. They will be very image conscious and they want to show that their phone has the newest features. They will be fun loving and exciting individuals with eager and fast paced attitudes. Next we will focus on attracting young and mature professionals aged 25 to 40. This group will be more conservative and business oriented. They will be driven by work and are hoping to move up the corporate ladder. They will typically be from the middle to upper class and highly status conscious. They will not be sensitive to prices, as they will view the phone more as a business tool rather then an accessory. PROMOTION Given the Business objective of re-emerging in the US market and of boosting Nokia’s overall awareness and image as an inspirational brand we will drive the overall brand image through several mediums. Our primary media will be television commercials and our secondary media will consist of magazine ads and sponsorships. We hope to attract the new target audience of 17 to 24 years though the arena of music and television. We will sponsor music concerts and run commercials on cable networks such as MTV and VH1. We will promote sweepstakes were concert tickets and CD’s are given away free To attract our second target audience we will advertise in magazines such as Newsweek and Business Weekly in order to introduce our new phone to in a mature light. We want to appeal to business professionals who are looking to establish themselves and we want them to believe that our phone can help them achieve their goals. PRODUCT STRATEGY Our new product strategy will be to introduce the new Wimax technology to the US through our new phones. In order to take advantage of the Wimax techonology we will need to team up with Sprint who has developed the new faster wireless network. Our new phones will be the only ones available that can access the network at speeds 3 times as fast as 3G. Nokia will receive subscription fees from Sprint while selling the phones to them as a profit. The new technology will allow people to receive internet connection speeds on their phones that are as fast as their cable modems at home. NEW SLOGAN, NEW LOGO With our new phones and our new technology there will also be a new slogan. For the new campaigns we will emphasize that our two new phones are both $200 so the phrase we’ll use will be Two for Two. We will also use the slogan â€Å" Replace your laptop with your Nokia†

Brains, Blood, Sweat, and Tears :: essays papers

Brains, Blood, Sweat, and Tears â€Å"You can accomplish anything with thought and hard work† – Justin Craig-Kuhn To overcome obstacles is human. When something stands in our way, it’s â€Å"Give me liberty or give me death!† in many cases. No matter how difficult a project may seem, hard work and determination will pull us through (or at least, that’s what we tell ourselves). In many cases, it turns out that we do pull through, beating the odds, feeling a great sense of accomplishment in the process. A case and point of this would be the technological and architectural marvels modern humanity has created. Indeed, this is exactly what is represented in these two works. Memorial Bridge seems to capture the essence of human effort. This nearly impressionistic piece depicts a scene in which workers are constructing a bridge in the foreground. Receding into the horizon is what looks to be a highly industrialized city (for 1932) , with smoke rising into the air from factory smokestacks. The fact that parts of this piece seem to be painted in an impasto fashion, coupled with the rather bland colors that make up the piece, leads to the idea of â€Å"slow but steady† movement. Indeed, when I look at this piece, I feel as though I am included in this group of workers, helping them to overcome the obstacle of constructing this bridge. If the background goes to show what this city has already accomplished, the foreground tells me that the work is still in progress. In fact, I am led to the idea that our work is â€Å"never done†; we continually strive for bigger and bigger challenges. Only our blood, sweat, and tears stand in the way of g reat material accomplishments. The second painting, by Peters, also represents the idea of human effort. The technique used to paint this picture seems to be very calculated, but simple, hinting that this tectonic painting is about the mind. The huge suspension bridge that is shown seems to disappear into the vastness of the blue sky, reminding me of the old saying â€Å"The sky’s the limit†, even though this no longer holds true (the picture’s point exactly!). This directly leads to the conclusion that this piece is about the abilities of the human mind to overcome problems. The suspension bridge was a rather new invention at the time this piece was painted, leading me to believe that Peters probably looked on this architectural giant as we would look at a space shuttle today (i.

Financial institution

Bridgecorp is a financial institution that operates in New Zealand and in Australia (McNabb). As a financial institution it is their responsibility to make sure that the investments of their respective investors will earn profit in a respectively manner. We all know that crises came along in every instance we face in our business. With regards to the concern of Bridgecorp, we know that they have suffered from crises that have led to the collapse of their financial institution.As a business sector, it is expected that there will come a time that they will be facing such problems and with this they need to sacrifice a portion of what they have to make sure that the crises that will come along their way will not have any more conflicts with respect to their business. Yet on the first place, it should also be common to any business that they should look forward to possible problems lying along their way. In this manner they will have at least an idea to overcome such problems and to avoi d further complications that these problems can bring to their business.With respect to Bridgecorp, we have been given the chance to know that they have been given a 3. 5 out of 5 rating y a certain agency which aims to give rating to financial institutions based upon their effectiveness as a business sector (Davies). Yet, what we did not have is the chance to know about the criteria from where the rating came. Having a rating of 3. 5 out of 5 means that Bridgecorp is a financial institution that gives a respectfully, good quality service to their clients and investors (Davies). This rating was given on February and should have an effectiveness that will last until November (Davies).But by the month of November we have know that Bridgecorp have been undergoing several operations in an attempt to save the institution to a near closure. We have known that by this time Bridgecorp has already been suffering from crises that have led them to a situation where they should sell their prope rties in order to regain something out of nothing they might have in case the institution will be closed in no time. As to the respectful agency who gave a 3. 5 out of 5 rating to Bridgecorp, they should have look further to the capability of Bridgecorp to operate in the long run.The agency should have also look at the present health of Bridgecorp as a financial institution. They should have seen if Bridgecorp still have the ability to their jobs well. As we have known, Bridgecorp came up to a point where they came up short upon the cash flow regarding the payment for their maturing term debenture stock deposits, interest on loans and the capital notes (McNabb). From such situation these shows that any financial institution who are coming up short regarding their payments have something wrong going on behind the scene.Having investors close to 18000 individuals and an investment being estimated to be $600 million these show that there are a lot of people who entrust their money to B ridgecorp (McNabb). And according to this information, a little shortage regarding the budget and funds of Bridgecorp will show a large amount of money and if it turned out to be a net loss then it only shows that Bridgecorp have lost a large amount of money. Once a financial institution have lost a great amount of money it will eventually turn out that they should have made such actions to have refund of what they have lost.They should make ways in where they can regain what they have lost. In such manner, the fund raising ability of the institution should double their work in an attempt to regain their lost and if possible to have a higher income. But, on the blind side that we have seen after the collapse of Bridgecorp, we have known that the fund researchers of Bridgecorp have been misinterpreting their duty (Cruickshank). The fund researchers of Bridgecorp turn out to be ineffective and show that they have not performed their duties very well which is very vital to the sensitiv e situation that Bridgecorp have undergone (Cruickshank).As their fund researchers fail to do their job, given that their financial institution is in a situation where they are being close to disclosure, Bridgecorp had lost the chance of having a great back up in terms of their shortage in their cash flows (Cruickshank). If only their fund researchers have been able to find such ways to support their shortage of funds and if possible if they have been able to manage an activity where they will earn extra profit that could help them have an additional income then it could have been a great help to the situation of the financial institution.Also according to surveys, it runs out that most of the investors are looking forward to the interests that the financial institution is giving rather than the reputation that the financial institution has (Benett). It turned out that it doesn’t matter whether the financial institution can give the investors a high rate security regarding th eir investments. Investors on their views at their investments to be a sure-earning investment and it should have a profit in every time that it has been handled by the financial institution (Benett).In effect to Bridgecorp it turns out that in order to have more investors then they should give higher interests upon the investments being handled to them. It could have been great if only Bridgecorp have been able to manage the investments properly. According to a source, Bridgecorp has not been able to lend the investments to other investors in order to earn profits. This is opposite to the point of view of Bridgecorp’s investors. Bridgecorp’s investors were confident that their investments were earning profit as it was being lent to other investors.With such lack in action like this, Bridgecorp have lost another way of earning profit from the investments of their investors and at the same time they should still pay the interest they should give to the investments they are handling. Thus, it means that instead they should have been earning from the investments they are handling then these investments have lured them closer to disclosure. As an action to then upcoming collapse of Bridgecorp, their management had come up to the point where they have decided to sell Bridgecorp’s properties.In doing so, they think that they can have an income from the sell profit of the financial institution rather than losing more as they were trying to revive their financial institution. As they were trying to revive their financial institution they have found out that instead of having profits from their actions and activities reviving the institution they are on the other hand losing more as their investors are pulling out their investments from Bridgecorp leaving them less capital to revive their financial institution.At the act of selling the financial institution, Bridgecorp have been able to use the previous rating that they have earned from a certain c ompany (Ryan). They have been able to use the high rating they have earned in order to have a higher price offer to Bridgecorp as it was being sold. Yet, the rating is not the only factor to be considered if the management of Bridgecorp wants to sell their financial institution at a higher price. Advertisements and other factors like the reputation of the institution have played a very vital role in the essence of giving Bridgecorp a higher value (Ryan).Being the only way they have by then, Bridgecorp’s management have agreed that they should no longer try to revive their financial institution but it is rather an advantage for them if they will sell its properties because buy selling the properties of Bridgecorp they will still have a chance to at least earn rather than continue losing their assets as they try to find ways to revive the institution. In such manner, the collapse of Bridgecorp has happened. It started from the lack of focus on the duties of the management until they have realized that it was too late to revive the financial institution they once have.From the misinterpretations of duties to lack of efforts towards their duties came up the shortage to their cash flow which eventually leads to more complications and more net lost. If only they have given an immediate and proper action to then not yet full blown crises that the institution has suffered then it would have been possible that Bridgecorp has not yet collapsed and on the other hand could have been a financial institution with a stronger foundation. . References: McNabb, Denise. (2007, July 4. ). BRIDGECORP: Signs of a Troubled Company: The Independent Financial Review, p.4. Benett, Adam. (2007, August 21). Do your homework, investors warned. The New Zealand Herald, NEWSTALK ZB. Davies, Anthony. (2007, July 5). Bridgecorp collapse highlights role of ratings vs rankings. Retrieved Sept. 3, 2007. Ryan, Peter (2007) Ratings agencies criticized after Bridgecorp collapse Cruickshank, R ichard (2007, August 8). The important role of research – is it being misunderstood? Retrieved Sept. 3, 2007, from Seekingmedia. com. au < http://www. seekingmedia. com. au/news. php? newsid=133&PHPSESSID=5107571974ff403aafc27f779f500b64>

Ancient Greek War And Rituals - 1601 Words

Ancient Greek War and Rituals Mya Hager East Mooresville Intermediate School 4th Quarter 2015 May 7, 2015 Ares and Athena, the god and goddess of war, were influential religious figures for the Ancient Greek military. They were especially important during rituals and ceremonies prior to soldiers going to war. Ares and Athena are important in the warriors or soldiers lives’ because of what role they play in battle and in rituals. Athena and Ares weren’t as important to the soldiers as you would think, but in some places of battle they were very significant. When men went into battle they were disciplined and treated roughly so they could make the cut. They were also cared for by the leaders and two on Mt. Olympus. Ancient Greek Military War and Rituals The soldiers that participated in the Greek military were always nervous before they went into battle, but there weren’t many rituals to the god and goddess of war. You would think that they would be bombarded with all these prayers and wishes, but the men didn’t pray to them as much as would have thought. On the other hand there were of course some rituals performed by newcomers or new additions to the military. These men performed raging rituals to help them in battle. Athena and Ares are important in war and battle, but not a necessity. Ares and Athena have some weird pasts, but they are important. Only men were allowed to be apart of the Greek military. The men were taken as boys toShow MoreRelatedAncient Greek Rituals And War1254 Words   |  6 PagesMya Hager Ancient Greek Rituals and War Rough Draft Ares and Athena, the god and goddess of war, were influential religious figures for the Ancient Greek military. They were especially important during rituals and ceremonies prior to soldiers going to war. They are important in the warriors or soldiers lives’ because of what role they play in battle and in rituals. 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